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Positioning is done based on an idea the product promotes, too many ideas will confuse the customer. Companies need to decide which idea to promote to be ahead of competition. Positioning should offer clarity to customer about what product is all about. For example, a competitor has similar positioning ideas, than the company is better positioning product where it enjoys a competitive advantage. Now, it is up to the marketing plan to create programs which highlight this positioning idea. Positioning related marketing programs are responsible to pass unique selling proposition on to the customer. However, this can be taken forward with differentiation. Differentiation is process of adding more meaning to the product by highlighting attributes beyond the central theme. Task of differentiation is to highlight the relevant benefits in a distinctive manner which cannot be easily followed by competitors and provide profitable benefits to the company. There are many differentiation tools available to the company to extract maximum benefits.
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"Firth of Fifth" Song by Genesis from the album Selling England by the Pound Released 13 October 1973 Genre Progressive rock [1] [2] Length 9: 40 Label Charisma Atlantic Songwriter(s) Tony Banks, Phil Collins, Peter Gabriel, Steve Hackett, Mike Rutherford Producer(s) John Burns & Genesis Audio sample file help " Firth of Fifth " is a song by the British progressive rock band Genesis. It first appeared as the third track on the 1973 album Selling England by the Pound, and was performed as a live piece either in whole or in part throughout the band's career. Composition [ edit] Steve Hackett 's guitar solo on "Firth of Fifth" has become a favourite among Genesis fans. [3] The title is a pun on the estuary of the River Forth in Scotland, commonly known as the Firth of Forth. Though the song is credited to the entire band, most of the music was composed by keyboardist Tony Banks. He had written the bulk of the song by 1972, presenting it as a candidate for the album Foxtrot (1972), but it was rejected.